NEW(s)
March 2012
Our Spring video has arrived, bringing joy to kids all over the planet. Hop to it.
February 2012
Keurig customers seeking fast and easy visual instructions can now look to Keurig's website for some help. More of the latest videos LogicTrail produced can be found at www.keurig.com
January 2012
With a new year comes a new Noble. The new Noble Hospital website provides a much needed facelift for this valuable community asset. The website is part of a much larger annual marketing plan. GIve it a spin at www.noblehospital.org
December 2011
Keurig, the leader in single-cup coffee and brewers, came to LogicTrail for help creating an online venue for customer education. As part of their initiative, we're working on a series of how-to product education videos. The first batch can be seen on Keurig's YouTube Channel.
November 2011
Political marketing can stay positive AND work. Don't believe it? Well, 70% of these voters are proof. LogicTrail provided web, direct, social, multimedia, and advertising for the David Narkewicz for Mayor campaign. The campaign ignored the negative attacks from the other candidate, instead staying positive and message-driven. Read the victory article by the Gazette here.
September 2011
An all new VCA website has been launched. Makes our job kinda easy with such exceptional work to use. Take a spin through modern American craftsmanship at www.vca-inc.com
August 2011
Noble Hospital recently turned to LogicTrail to help enhance the public image of the organization, and to show it for what it truly is - an exceptional group of talented individuals dedicated to the communities they serve. The campaign started from the inside out to get the conversation going. Hear some stories at www.yesnoble.com
Working with VCA Inc., LogicTrail recently scripted, filmed, and produced this 3 minute video to help capture the essence and culture of this incredibly talented and well-respected company. Their custom furniture and architectural elements can be see in some of the finest living spaces in the country and have been featured in Interior Design and Architectural Digest. There's a new website to follow soon. Click the thumbnail to watch.
April 2011
The 40 Under 40 class of 2011 has a long list of young business and community leaders in western MA, along with one of our very own. You can read Alex's story and meet this year's accomplished class by going to the Business West website.
February 2011
Solar power starts right here. When Elm Solar approached us to help launch the new company, we were thrilled. Not only is the business model outstanding, but it's an opportunity to help support a change in global energy dependence. Collaborating as a full-service agency, LogicTrail has been able to provide the new branding, supporting materials, and interactive development. Check out the opportunities section at www.elm-solar.com if you think you or your company might meet the requirements to get involved.
December 2010
Introducing StudioLogic, the new multimedia arm of LogicTrail. With a dedicated studio space, StudioLogic provides photography, video, and full-suite editing. From e-commerce to YouTube, it starts with showing your audience what your products and services are. Your customers expect to be able to see, hear, and experience your goods. Now go shine on player.
The studio was covered recently in The Daily Hampshire Gazette, The Republican, MassLive.com, and Gazettenet.com. Check it out...
October 2010
LogicTrail
is proud to unveil the new logo for Yes 4 Our Police, Yes 4 Our Community.
The logo is part of the support campaign we created, including ads,
direct mail, and a microsite. The Northampton Police Department has
outgrown its current facilities on Center Street. The forty-year-old
building no longer meets the space, operational or security needs of
the Department. The time has come to do something about this. We can't
afford not to. Check out their FaceBook page for the latest news and updates.
October 2010
It's National Breast Cancer Awareness Month. Chances are you know someone who's been affected. Get involved. Here's a couple of places to get started: American Cancer Society , Susan G. Komen for the Cure
August 2010
LogicTrail was covered today in the business section of The Daily Hampshire Gazette. I short piece on Alex bringing his career back to his hometown. In a time of fast changing media, it's nice to see things in print sometimes. We're huge advocates of our local paper, which continues to win national journalism awards.
July 2010
Heavy Metal. Well, it's actually not that heavy, but it's easy to kink. Collaborating with Chemetal, LogicTrail directed, filmed, and edited this HD education video on "How to Handle Chemetal." It's the first video in an upcoming series.
June 2010
Larger suite? Sweet.
April 2010
FORE! the web. Northampton Country Club has selected LogicTrail as their integrated marketing partner. The first step in their 2010 marketing plan was to rebuild their website. Visit www.hampgolf.com. Great course and a wonderful group of members.
February 2010
Paradise on the web. As part of an integrated plan for 2010, LogicTrail recently launched the all new www.ParadiseCopies.com. Made with a tailored CMS, the website provides comprehensive info for customers – both consumers and businesses. Keep an eye out for these folks. After the big move down the road, they've been adding on some big-player capabilities.
July 2011
This overhaul was overdue. Dielectrics, a global contract medical
device manufacturer, came to LogicTrail in need of a substantial new
website. One that pushed innovation. The project is part of a larger
integragred campaign we're helping with. The home page has a custom
After Effects/Flash video, yet still works on an iPad. We shot original
photography and the entire site is CMS-based. See it at www.dielectrics.com
June 2011
We've officially moved! LogicTrail is now located just on the
edge of downtown Northampton at 214 State Street. BBQ open house to
happen soon. Some video fun at More space for more awesome.
March 2011
Sparks are flying on the new Baystate Metal Solutions website. BMS works with Fortune 100 companies and high-tech manufacturers to fabricate some incredibly complex metal components. You might see their work in your everyday life and wouldn't even know it. American-made ingenuity at work. This is early phase one of site development.
January 2011
Specialty chemicals never looked so good. Take a tour of the new www.process-solutions.com. It's a collective effort from the LogicTrail team, using on-location photography to capture the mindshare and American ingenuity at work. The new site is part of a larger 2011 plan to continue to promote the expansive capabilities of the company. They're great people and we're big supporters of their success.
November 2010
For the first time ever, meet www.raredonresources.com. To the credit of years of incredible custom fabrication work for some of the world's leading architecture firms, Raredon Resources never really saw the need for a website. With just 30 days since launch, the site has already seen just shy of 400 visitors... and counting. Looks like the internet is happy to have them. Take a spin through some of their work. It's simply museum quality.
October 2010
All Aboard! Look Park
asked if we could give them a hand with their upcoming fund-raising
effort. We were more than happy to help a neighbor. Stay tuned for
details.
.png)
September 2010
Yes, you should Love Your Home too. As part of a larger integrated marketing plan, LogicTrail recently produced a couple TV commercials to help promote the incredibly great work by Valley Home Improvement. The advertising campaign focuses on personality, rather than running the show-and-tell race with competitors. VHI can back it all up with an extensive portfolio of really really happy customers. Here's one of the spots that is currently running – 15 seconds worth of playful animation. How could you not smile?
August 2010
Introducing your website's new best friend. Meet SearchLogic™. It's search engine optimization and search engine marketing. The LogicTrail way. Built with a happy mix of organic and paid search engine strategy. Tracked using a custom dashboard with insights and analytics galore. Join the growing list of SearchLogic clients who have experienced fast and easy online growth. Get noticed. Or get lost.
(best played in full screen mode)
July 2010
Want a tour of Jackson & Connor? Say peace to static images and meet a better alternative. LogicTrail recently shot and added this 360˚ virtual tour of the store. More than just spinning around, you can actually zoom into other areas of the store. Give it a ride. And go buy some new duds fellas! Tell them LogicTrail sent you.
June 2010
Financial staffing. Accelerated. LogicTrail built a new brand identity and launched an all new website for Accelerate Financial Staffing, a regional staffing firm with offices in Boston and New York City. The company is on a fast growth track with some subsantial clients. Let's just hope they don't direct recruit our accountant.
May 2010
Hello MODx. LogicTrail has been officially listed as an approved web partner for one of the fastest growing content management systems in the world. We kicked "proprietary" to the curb and jumped on board with this open-source platform a few years back. It's now a best friend for a number of our clients. Learn at modxcms.com
March 2010
Baystate TV. Working with the talented internal production crew at Baystate Health, LogicTrail recently completed production of a patient testimonial-based television commercial and radio spot for Baystate Mary Lane Hospital. The pieces are part of an ongoing 2010 campaign to highlight the excellence of care at the hospital, along with the vast network provided by Baystate Medical Center. Project was completed as a sub-contractor for Bidwell ID. Stay tuned for more. This is the first in a series.
January 2010
Get your Surly on. LogicTrail recently completed programming development of the new www.SurlyBrewing.com, working as a sub-contractor for Bidwell ID. When an original idea of using Flash was squashed (thank you iPhone), we had to rethink the interactivity model. Everything from the top to bottom is editable by Surly themselves, on a user-friendly content management system using MODx and Wordpress. You can't get Surly out east yet. But keep an eye. It will make whatever beer you have in your fridge taste like water. Oh, and if the store model looks familiar, well...
STRATEGIC MARKETING + INTERACTIVE
March '12
New Spring video has arrived... more
February '12
New work featured on Keurig.com... more
©2011 LogicTrail, LLC. All rights reserved.