23 May '15

We’re pretty active folks here at the agency. So when Easthampton-based online athletic event registration company BikeReg approached us about building strategy for their expansion plans, we were pumped. The new brand strategy will encompass biking, running, skiing, triathlons, and more – making management and registration easier for race directors, promoters, and participants. It should be a fun and engaging account … and maybe we’ll finally get our new bike jerseys!

We’ve already created a new parent brand – meet it at