Keurig Green Mountain

Brand, Video, Multimedia, Design, Illustration, Writing, Creative Concepting, Collateral, POP

Keurig Green Mountain, the leader in single-cup gourmet coffee brewers with unique K-Cup® coffee packs, utilizes LogicTrail for creative concepting, design, direction, and full development of brand education projects for both customers and internal audiences, including video, multimedia, writing, and design/illustration. In addition, we work closely with various teams on internal-only marketing projects, supporting a strategic vision for overall brand growth. As of today, the work we've completed has been watched over 2 million times, helping users get the most out of their Keurig brewers – and for the people of Keurig to help push to new areas of product development and collaboration. It continues to be a thrill as we've worked throughout the organization.