work

The Garces Group

Creative Concepting, Naming, Branding, Strategy Development, Menus, Collateral, Email, Environmental, Web

LogicTrail has been supporting The Garces Group on a number of new restaurant concepts in a variety of locations across the country – as this restaurant group has rapidly expanded beyond its roots in Philadelphia. Garces Group is widely known for exceptional cuisine in awe inspiring, authentic environments. The company, led by Iron Chef Jose Garces (yep, he's that one you like most on TV), has been on a rapid growth pace and has been receiving national press for their efforts. Here we're presenting one of the variety of case studies we've helped Garces Group with: Rosa Blanca is a vividly authentic and traditional Cuban diner with a lively modern twist, right in the heart of historic Center City Philadelphia. We helped with connecting, naming, branding, signage, menus, and all associated requirements to help launch this new concept. We even created them their very own font for this specific project – Rosa Blanca 1.0. If you have the chance, go to any of their incredible venues – from Atlantic City to the heart of D.C. It's the only way to truly explain it.