work

Noble Health Network

Brand, Planning, Advertising, Web, Direct, Event, Video, Collateral, Social, Environmental

LogicTrail has been supporting Noble with brand and marketing strategy, focused on turning a community hospital into a respected regional provider of high-level care. Strategy started from the inside out, building from a rallying internal marketing campaign to a comprehensive external marketing and advertising effort. At the heart of the strategy was the creation of the Noble Health Network, providing Noble with the opportunity to leverage credibility from a large network of talented physicians and specialists. As part of the overall plan, we've also worked with Noble Visiting Nurse and Hospice to create and roll out a refreshed brand strategy, bringing them closer to their parent organization. Since launch, Noble has seen growth in every targeted market and the creative work has been recognized with two Gold Aster Awards for excellence in healthcare marketing. Our work continues today.