Brand, Planning, Advertising, Web, Direct, Event, Collateral, Video, Environmental

Established in 1999 in Easthampton, MA, athleteReg provides online registration services to race directors, promoters, athletes, and advertisers across the US and Canada. Supporting a wide variety of sporting events – cycling, running, skiing, triathlon, and more – athleteReg offers one of the most robust systems on the market. As its agency of record, LogicTrail has steered athleteReg (formerly “”) through a successful rebrand, integrating their BikeReg, RunReg, SkiReg, TriReg, and PledgeReg services under a single umbrella and delivering on website, collateral, marketing strategy, and more.