work

athleteReg

Brand, Planning, Advertising, Web, Direct, Event, Collateral, Video, Environmental

Established in 1999 in Easthampton, MA, athleteReg provides online registration services to race directors, promoters, athletes, and advertisers across the US and Canada. Supporting a wide variety of sporting events – cycling, running, skiing, triathlon, and more – athleteReg offers one of the most robust systems on the market. As its agency of record, LogicTrail has steered athleteReg (formerly “BikeReg.com”) through a successful rebrand, integrating their BikeReg, RunReg, SkiReg, TriReg, and PledgeReg services under a single umbrella and delivering on website, collateral, marketing strategy, and more.