idea blog

Marketing commentary for better. Or worse.

02 Jun '15

The Top 10 Flag Designs in the World. (Or, at least, according to our designers.)

A few weeks ago, I asked our designers to put together a list of their favorite world flags. This is the combined super-ranking: LogicTrail’s highly authoritative “Top 10 Flag Designs in the World.” (Please, don’t go starting any wars over it.)   Honorable Mention: Naury (pictured below), Canary Islands, S. Vietnam, Zambia, Libya, Jamaica   10. Sweden Great color;…

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loading animations
20 May '15

These Custom CSS Loading Animations Are The Most Fun.

Love these playful CSS loading animations from San Francisco-based developer Connor Atherton. (Anything besides the SPINNING BEACHBALL OF DEATH.)

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14 Apr '15

Google Search Rankings Are Changing. Here’s What You Need To Know.

Google is changing its search rankings again. And you’re going to want to have a handle on this one. This time, it’s all about mobile. Google has been hinting for years that they prefer Responsive Design and mobile-friendly design practices more generally. But they’ve also been assuring folks that they wouldn’t be bringing down the hammer on…

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content audit icon
10 Mar '15

The Usable, the Shrinkable, and the (Un)Killable.

We love this graphic on how to create the right kind of content (and phase out the wrong kind). From

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03 Mar '15

Not Your Grandpa’s Social Media

We work with some brands that rely on social media heavily and some brands that prefer to have a more peripheral engagement. Across the board, there’s a dynamic that prevails: older folks trying to figure out what the younger generation’s doing. Kids these days. In that vein … we loved this review of today’s social…

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26 Jan '15

Find Your Better Anything

Introducing our 2015 LogicTrail video. We had fun with this one.

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