idea blog

Marketing commentary for better. Or worse.

31 Dec '13

Pop Danthology 2013

More year end fun/madness.

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30 Dec '13

2013 Year-End List Fever!

It’s the last Idea Blog entry for 2013, so guess what? It’s YEAR END LIST TIME. Without further ado, our list of…best year-end lists. From the marketing world. 5. Best Print Art of 2013. More art than marketing, but wholly awesome. We had fun looking at these. 4. 5 of the most innovative campaigns. From shareable…

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23 Dec '13

“Misunderstood”: Apple’s New Holiday Ad

This holiday season, Apple has cast itself as a sensitive, misunderstood teenage boy. Watch it here: There have been a lot of reactions to the ad, both positive and negative. Here in the office, we have to admit, we were all kind of moved by it. But did we still want our son on his iPhone all…

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16 Dec '13

Anti-Marketing Beyonce’s New Album

So, Beyonce’s new (self-titled) album dropped late last week. And the internet exploded. “Bored of the usual process,” the queen of pop/the world decided to skip the usual marathon PR routine and release her newest 15-track offering directly to iTunes. No advance singles. No interviews. No teasers. No fuss. Of course, this minimal approach is…

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11 Dec '13

Viral Watch: “24 Hours of Happy”

          We like what Pharrell’s done here. In what he calls “the world’s first 24 hour music video,” various dancers – professionals and amateurs, celebrities and unknowns (mostly unknowns) – move along to the new single, one at a time, one after the other after the other (after the other). It’s all…

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05 Dec '13

“Radiant Orchid” Is Pantone’s 2014 Color of the Year

Move over, Emerald. There’s a new color of the year in town. From Pantone, our global color authority: “While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman,…

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