idea blog

Marketing commentary for better. Or worse.

30 Jul '14

Logo Redesign Review: Airbnb

Much has been written about Airbnb’s logo redesign — some of it positive, some of it negative, a lot of it hilarious — and while the undeniable consensus is that it looks like a certain, erm, human genitalia (wait, which one?), it’s still unclear how Airbnb as a company plans to strategically move forward. Toss it or keep it? Defend…

Read More
24 Jul '14

Responsive Logo Design: Can You Recognize These Brands At All Sizes?

As folks who do a lot of responsive design and logo work – usually separately – we love this project by London-based designer Joe Harrison. Harrison imagines six major corporate logos within a responsive design framework – so, as the user’s browser window shifts, so does the logo itself. Usually responsive design just means shoving text down to…

Read More
08 Jul '14

The Two-Pizza Rule: Why Small Teams Rock

As a small group, we take pride in our ability to do great work with big clients. It’s no accident. Amazon CEO Jeff Bezos called it the “two pizza rule”: if a team can’t be fed by two pizzas, it’s too big. In “The Science Behind Why Small Teams Work More Productively” over at Entrepreneur Magazine, check out some of the…

Read More
01 Jul '14

World Cup Fever Continues …

In advance of today’s game against Belgium, please enjoy this complementary patriotic graphic. Courtesy of LogicTrail design center forward MdHP. Go USA Men’s National Team!!  

Read More