idea blog

Marketing commentary for better. Or worse.

99 pack
27 Aug '14

Adventures in Packaging Design: “The 99 Pack”

We’ve made our fair share of forays into the world of craft brewing — including collaborations with Surly and current main squeeze Berkshire Brewing (stay tuned for an upcoming rebrand) — but this one even blew us away a little bit. Introducing the 99-pack, from Texas-based brewer Austin Beerworks. 99 beers, 99 bucks. One very long…

Read More
14 Aug '14

Viral Watch: The Ice Bucket Challenge

1000% spike in donations. $2.3 million total funds raised. 1 simple idea. Many lessons for marketers.

Read More