Google now knows your age, gender, and interests … and that’s a good thing?
The secret’s out about your passion for Swedish soap operas. That’s because Google Analytics has introduced advanced demographics reports, now generating statistics on visitors’ gender, age, and “interests” – which, depending on your outlook, is either Orwellian and invasive or exciting, useful, and relatively harmless. The updated Analytics features are being rolled-out quietly – users…
Read MoreThe World’s First Branded Coffee Stain
To grab the attention of key account holders at the high profile Markant Trade Fair in Germany, European kitchen towel brand Regina, with agency OgilvyAction Düsseldorf, crafted a set of unique coffee mugs and distributed them at the trade show. Going off the idea that business deals have a higher success rate over a cup of coffee Regina…
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