23
Oct '14
The Weird, Icky Gender Messaging of Whole Foods’ New Ad Campaign
Earlier today we linked to a great summary of some of the shortcoming’s of Whole Foods’ aesthetically gorgeous new marketing campaign — namely that it still makes them look expensive and pretentious, two things they should probably at this point be trying to avoid. Well, we missed something: the stunningly off gender messaging of some of…
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30
Jul '14
Logo Redesign Review: Airbnb
Much has been written about Airbnb’s logo redesign — some of it positive, some of it negative, a lot of it hilarious — and while the undeniable consensus is that it looks like a certain, erm, human genitalia (wait, which one?), it’s still unclear how Airbnb as a company plans to strategically move forward. Toss it or keep it? Defend…
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20
May '14
Tagline Review: “It Is What It Isn’t” (Maker’s Mark)
As far as taglines go, there’s a deserved premium on clever. The best taglines express the ethos of their company sideways — sparking that flicker of recognition that comes in the gap between perception and understanding. But what about when a tagline goes too clever? We think this campaign by Maker’s Mark may be guilty of…
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23
Apr '14
Why Twitter Campaigns Are … Not Always The Best Idea. #myNYPD
How the NYPD wanted their #myNYPD social media campaign to look: How it actually looked: Oops. Guess their PR team should have seen that coming. More coverage from New York Magazine and Vice.
Read MoreWhich Companies Are Winning Marketing Gold At The Olympics – And Which Are Losing Big.
The Olympics: a time of superhuman athletic prowess, inspiring global unity, and epic marketing wins – and fails. And during a particularly controversial Olympics, tread lightly, o corporate giants – lest you incur the wrath of LGBT people (& allies) everywhere. Or, in this case, don’t just tread lightly – take a freaking stand. Here are a couple…
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