idea blog

Marketing commentary for better. Or worse.

23 Dec '13

“Misunderstood”: Apple’s New Holiday Ad

This holiday season, Apple has cast itself as a sensitive, misunderstood teenage boy. Watch it here: http://www.youtube.com/watch?v=ImlmVqH_5HM There have been a lot of reactions to the ad, both positive and negative. Here in the office, we have to admit, we were all kind of moved by it. But did we still want our son on his iPhone all…

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