Google now knows your age, gender, and interests … and that’s a good thing?
The secret’s out about your passion for Swedish soap operas. That’s because Google Analytics has introduced advanced demographics reports, now generating statistics on visitors’ gender, age, and “interests” – which, depending on your outlook, is either Orwellian and invasive or exciting, useful, and relatively harmless. The updated Analytics features are being rolled-out quietly – users…
Read More2013 Year-End List Fever!
It’s the last Idea Blog entry for 2013, so guess what? It’s YEAR END LIST TIME. Without further ado, our list of…best year-end lists. From the marketing world. 5. Best Print Art of 2013. More art than marketing, but wholly awesome. We had fun looking at these. 4. 5 of the most innovative campaigns. From shareable…
Read MoreAnti-Marketing Beyonce’s New Album
So, Beyonce’s new (self-titled) album dropped late last week. And the internet exploded. “Bored of the usual process,” the queen of pop/the world decided to skip the usual marathon PR routine and release her newest 15-track offering directly to iTunes. No advance singles. No interviews. No teasers. No fuss. Of course, this minimal approach is…
Read MoreCLR: First Impressions · Impressive Results Lead to Interesting Feedback
CLR might remove calcium, lime and rust with ease there’s one thing CLR doesn’t clean. In this new spot produced by Moon Pie Media first time users are blown away by CLR’s cleaning power and that makes for some not so clean reactions. Client: CLR Agency: Moon Pie Media, Austin, USA
Read MoreRyan Lee Chiropractic · Gentle Comfortable Professional
Rhett and Link are at it again with their latest ad for Ryan Lee Chiropractic Center. It’s goofy, entertaining, and oddly alluring. The tagline is “Gentle. Comfortable.Professional” but the looks on the patients faces along with the resounding, realistic sound effects make every twist, turn, and posture adjustment agonizing to watch. It’s also hard to interpret Mr….
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