idea blog

Marketing commentary for better. Or worse.

Rhett and Link are at it again with their latest ad for Ryan Lee Chiropractic Center. It’s goofy, entertaining, and oddly alluring. The tagline is “Gentle. Comfortable.Professional” but the looks on the patients faces along with the resounding, realistic sound effects make every twist, turn, and posture adjustment agonizing to watch. It’s also hard to interpret Mr. Lee’s impassive stare. Is he that confident in his skill? He’s clearly the most comfortable in each sequence. See the ad below and decide if you would trust your aches, pains, or “whatever” (:41) in Mr. Lee’s hands.

Client: Ryan Lee Chiropractic Center

Agency: Rhett & Link