idea blog

Marketing commentary for better. Or worse.

Expect the unexpected in this new installment to Oreo’s Cookie vs. Cream campaign. This spot brings the debate to new heights as two friends are stranded at sea. Sadly their misfortune has led them to argue over imaginary Oreos and the tension between the two shipmates ends with one making an unlikely exit.

This spot gets a Yay for being funny, enhancing the campaign, and revolving around the product. It simply does what it’s supposed to and leaves you with a smile. As far as Cookie vs. Cream argument we’re all about the cookie here. What side are you on, Cookie or Cream?

Client – Oreo

Agency – Wieden + Kennedy, Portland, Oregon