We work with some brands that rely on social media heavily and some brands that prefer to have a more peripheral engagement. Across the board, there’s a dynamic that prevails: older folks trying to figure out what the younger generation’s doing. Kids these days.
In that vein … we loved this review of today’s social media landscape, written (as it makes clear) “by an actual teen.”
From the entry on Snapchat:
If I could break down a party for you in social media terms, here’s how it would pan out:
- You post yourself getting ready for the party, going to the party, having fun at the party, leaving at the end of the party, and waking up the morning after the party on Snapchat.
- On Facebook you post the cute, posed pictures you took with your friends at the party with a few candids (definitely no alcohol in these photos).
- On Instagram you pick the cutest one of the bunch to post to your network.
Snapchat is where we can really be ourselves while being attached to our social identity.
Read the rest of the post here.