idea blog

Marketing commentary for better. Or worse.

05 Aug '13

Back to Vinyl · The Office Turntable

Kontor records and agency Ogilvy developed this brilliant direct mailer to promote Dj Boris Dlugosch’s new track to the advertising industry. Sticking to their roots the mailer was designed to replicate the Dj’s most important tool; the turntable, and arrived with a vinyl record to preview the new track. But how do you play the vinyl…

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03 Apr '13

Xtra Space Storage · Clever Business Cards

Business cards? Really? Yeah, we kind of hate that they still exist, but it’s still a great way to give a strong first impression and stand out a bit. So, when Xtra Space asked ad agency Y&R to develop their business cards, they came up with a clever design to make their business card stand…

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