idea blog

Marketing commentary for better. Or worse.

Business cards? Really? Yeah, we kind of hate that they still exist, but it’s still a great way to give a strong first impression and stand out a bit. So, when Xtra Space asked ad agency Y&R to develop their business cards, they came up with a clever design to make their business card stand out. If you gotta have them, why not do something cool.

Xtra Space provides storage facilities throughout South Africa, for personal and business needs. To demonstrate the benefit of Xtra Space, Y&R designed their business cards to store other business cards. Big budget production, but well worth it.

Great tie in to a smart brand strategy. Yay to Y&R for a great idea and precise execution.

 

Client: Xtra Space

Agency: Y&R South Africa