20
May '14
Tagline Review: “It Is What It Isn’t” (Maker’s Mark)
As far as taglines go, there’s a deserved premium on clever. The best taglines express the ethos of their company sideways — sparking that flicker of recognition that comes in the gap between perception and understanding. But what about when a tagline goes too clever? We think this campaign by Maker’s Mark may be guilty of…
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15
Apr '14
6 Ways Marketers Are Jumping on the Game of Thrones Brandwagon.
1. Jumping on the Game of Thrones #Brandwagon. Here’s a look at how brands have been leveraging Game of Thrones in conjunction with this weekend’s Season 4 opener. 2. “Game of Social Thrones.” As fans of the show, we thought this mapping by social media dashboard service HootSuite was just too good. 3. Houses Imagined as Brands. I think the LogicTrail team…
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03
Apr '14
Client Feature: The Alvah Stone
We are very excited to announce the opening of The Alvah Stone, a new restaurant venture from one of our clients. Housed in the historic Montague Mill building, The Alvah Stone offers authentic American food and drink in an atmosphere that’s both casual and modern. Creative, ingredient-focused food and a full bar serving regional craft…
Read MoreViral Watch: President Obama Goes Between Two Ferns (Or, Did We Just See the Pinnacle of Branded Entertainment?)
President Barack Obama has finally hit the big time. No, just kidding. He was already pretty big. But — if you’re not familiar with Between Two Ferns — the mock talk-show hosted by comedian Zach Galifianakis — go watch a few episodes. (Now.) Then get ready to have your mind blown by who shows up…
Read MoreAnnouncing the Finalists for the 6th Annual Shorty Awards (Go Daenerys!)
We’re so glad it’s almost Shorty Awards season. The annual award event, launched in 2008 by tech entrepreneurs Sawhorse Median, honors “the best brands, agencies and professionals on social media.” Today, they announced their finalists for 2014. Categories include “Best Brand on Twitter,” “Best Use of Animated GIFs,” “Best Viral Campaign,” and “Best Use of a Hashtag,” with…
Read More3 Awesome Tech Companies in the Pioneer Valley
Full disclosure: we’re one of them. Check us out in yesterday’s Daily Hampshire Gazette, along with app marketers Fiksu and game designers Hit Point (of Northampton & Amherst, respectively).
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