08
Jul '14
The Two-Pizza Rule: Why Small Teams Rock
As a small group, we take pride in our ability to do great work with big clients. It’s no accident. Amazon CEO Jeff Bezos called it the “two pizza rule”: if a team can’t be fed by two pizzas, it’s too big. In “The Science Behind Why Small Teams Work More Productively” over at Entrepreneur Magazine, check out some of the…
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01
Jul '14
World Cup Fever Continues …
In advance of today’s game against Belgium, please enjoy this complementary patriotic graphic. Courtesy of LogicTrail design center forward MdHP. Go USA Men’s National Team!!
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24
Jun '14
Logo Redesign Review: Penguin Random House
Things we like: Less is more. Faced with the daunting challenge of merging these two major brand marks, it would have been easy to overthink this — or overdesign it. Going with a simple wordmark allowed them to retain certain aspects of brand equity — name, colors — without muddling the matter. Just think — it could…
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10
Jun '14
Rebrand Review: Hootsuite, Penguin Random House, McDonald’s
High level rebranding work is some of our bread and butter. We’re immersed in that process daily, with a number of clients — so we like to keep track of what else is going on in the industry. From visual to messaging, market analysis to creative — who’s doing what? And where’s the really great work? Here…
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28
May '14
Massimo Vignelli (1931-2014)
Massimo Vignelli, modernist designer and creator of the NYC Subway map and American Airlines logo, has died. More coverage at The New York Times, Gizmodo, Design Week.
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22
May '14
Tagline Review: “Be Your Way” (Burger King)
After 40 years of “Have It Your Way,” Burger King has changed its slogan. At first glance, the move from “Have It” to “Be” seems fairly innocuous: it allows Burger King to go in a new direction, while still holding onto the brand equity from its old slogan. But it’s actually a substantial…
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