idea blog

Marketing commentary for better. Or worse.

31 Dec '14

Goodbye 2014!

Always a favorite here at the office. See you in 2015!

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99 pack
27 Aug '14

Adventures in Packaging Design: “The 99 Pack”

We’ve made our fair share of forays into the world of craft brewing — including collaborations with Surly and current main squeeze Berkshire Brewing (stay tuned for an upcoming rebrand) — but this one even blew us away a little bit. Introducing the 99-pack, from Texas-based brewer Austin Beerworks. 99 beers, 99 bucks. One very long…

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14 Aug '14

Viral Watch: The Ice Bucket Challenge

1000% spike in donations. $2.3 million total funds raised. 1 simple idea. Many lessons for marketers.

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30 Jul '14

Logo Redesign Review: Airbnb

Much has been written about Airbnb’s logo redesign — some of it positive, some of it negative, a lot of it hilarious — and while the undeniable consensus is that it looks like a certain, erm, human genitalia (wait, which one?), it’s still unclear how Airbnb as a company plans to strategically move forward. Toss it or keep it? Defend…

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23 Apr '14

Why Twitter Campaigns Are … Not Always The Best Idea. #myNYPD

How the NYPD wanted their #myNYPD social media campaign to look: How it actually looked:   Oops. Guess their PR team should have seen that coming. More coverage from New York Magazine and Vice.

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17 Apr '14

Watch A Livefeed Of Every Single Instagram #Selfie, Updated Continuously.

We dare you not to get dizzy. More coverage here, here, and here.

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