To Airbrush Or Not To Airbrush? Redefining “Real Beauty,” Part I
There’s been a lot of buzz in the air lately over airbrushing. After Jezebel reportedly offered $10,000 for un-retouched photos of Lena Dunham’s Vogue photo-shoot, it suddenly turned into a referendum on female beauty standards and the ethics of this kind of image editing (and marketing). Not that we haven’t been here before. But Lingerie company…
Read More2013 Year-End List Fever!
It’s the last Idea Blog entry for 2013, so guess what? It’s YEAR END LIST TIME. Without further ado, our list of…best year-end lists. From the marketing world. 5. Best Print Art of 2013. More art than marketing, but wholly awesome. We had fun looking at these. 4. 5 of the most innovative campaigns. From shareable…
Read More“Misunderstood”: Apple’s New Holiday Ad
This holiday season, Apple has cast itself as a sensitive, misunderstood teenage boy. Watch it here: http://www.youtube.com/watch?v=ImlmVqH_5HM There have been a lot of reactions to the ad, both positive and negative. Here in the office, we have to admit, we were all kind of moved by it. But did we still want our son on his iPhone all…
Read MoreAnti-Marketing Beyonce’s New Album
So, Beyonce’s new (self-titled) album dropped late last week. And the internet exploded. “Bored of the usual process,” the queen of pop/the world decided to skip the usual marathon PR routine and release her newest 15-track offering directly to iTunes. No advance singles. No interviews. No teasers. No fuss. Of course, this minimal approach is…
Read More2D Business Card Becomes a Mini 3D Chair
British creative Richard C. Evans developed the logo and clever business card design for Bentply, a modernist furniture store located in central London. The business cards, which appear very traditional, are perforated in a special way that allows the card to transform into a 3D mini armchair. We found this to be inspiring and loved…
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