idea blog

Marketing commentary for better. Or worse.

In a new series of ads for Windows 8 bizarre and interesting competitions take place to portray the the benefits of the new operating system. Originally intended for Asian markets these ads were a hit everywhere after being posted on the main Microsoft Youtube page by mistake.

These ads are the kind of weird we like it. Aside from being amusing they don’t force the product on you, they’re engaging, and when it’s time to introduce it product the messaging fulfills. You can see the ads below.

Client: Microsoft