idea blog

Marketing commentary for better. Or worse.

Depending on the point of view a story can be told in many different ways. Agency Draftfcd demonstrates this in this print campaign for Sharpies twin tip markers. One by one, each ad illustrates the first lunar landing, the Facebook story, and highlights Prince Harrys life up to his most recent jaunts around the world. The fine tip delivers the main points of each story while the ultra fine tip tells the same story with some additional and in some cases questionable details. See all three in the gallery below.

Client: Sharpie

Agency: DRAFTFCB, Sao Paulo, Brazil