23
Oct '14
The Weird, Icky Gender Messaging of Whole Foods’ New Ad Campaign
Earlier today we linked to a great summary of some of the shortcoming’s of Whole Foods’ aesthetically gorgeous new marketing campaign — namely that it still makes them look expensive and pretentious, two things they should probably at this point be trying to avoid. Well, we missed something: the stunningly off gender messaging of some of…
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27
Aug '14
Adventures in Packaging Design: “The 99 Pack”
We’ve made our fair share of forays into the world of craft brewing — including collaborations with Surly and current main squeeze Berkshire Brewing (stay tuned for an upcoming rebrand) — but this one even blew us away a little bit. Introducing the 99-pack, from Texas-based brewer Austin Beerworks. 99 beers, 99 bucks. One very long…
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30
Jul '14
Logo Redesign Review: Airbnb
Much has been written about Airbnb’s logo redesign — some of it positive, some of it negative, a lot of it hilarious — and while the undeniable consensus is that it looks like a certain, erm, human genitalia (wait, which one?), it’s still unclear how Airbnb as a company plans to strategically move forward. Toss it or keep it? Defend…
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24
Jul '14
Responsive Logo Design: Can You Recognize These Brands At All Sizes?
As folks who do a lot of responsive design and logo work – usually separately – we love this project by London-based designer Joe Harrison. Harrison imagines six major corporate logos within a responsive design framework – so, as the user’s browser window shifts, so does the logo itself. Usually responsive design just means shoving text down to…
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10
Jun '14
Rebrand Review: Hootsuite, Penguin Random House, McDonald’s
High level rebranding work is some of our bread and butter. We’re immersed in that process daily, with a number of clients — so we like to keep track of what else is going on in the industry. From visual to messaging, market analysis to creative — who’s doing what? And where’s the really great work? Here…
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05
Jun '14
Everdream Hits This Immigrant Heritage Month Spot Just Right.
We wanted to share this brilliant 90 second spot, from Welcome.us‘s campaign to kick off the inaugural Immigrant Heritage Month. (How did we not have one of these already?) Awesome, simple concept; great writing; perfect execution. Kudos to the EVERDREAM, the digital studio behind it. Small agencies for the win. More from Fast Company here.
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