“Misunderstood”: Apple’s New Holiday Ad
This holiday season, Apple has cast itself as a sensitive, misunderstood teenage boy. Watch it here: http://www.youtube.com/watch?v=ImlmVqH_5HM There have been a lot of reactions to the ad, both positive and negative. Here in the office, we have to admit, we were all kind of moved by it. But did we still want our son on his iPhone all…
Read MoreBad Choices · What Not to Wear TV Show
To promote the television show What Not to Wear, Publicis Brazil produced this collection of print ads. Each ad reads “Bad choices draw attention watch What not to Wear” and if you didn’t notice they all feature one oversized item to play up on the copy. It’s a great idea and the concept definitely works but…
Read MoreBaygon: Revenge
Most insecticide ads communicate their product quality with super aggressive bug eliminating artwork. For Baygon Bug Spray, ad agency Zea BBDO took a different approach and used some crisp photography for Baygons new campaign. The ad reads “treat them as they treat you” with a close up of a wasp, mosquito, and ant getting a taste…
Read MoreCuprinol · Whimpering Garden
Good concept, excellent execution, but it’s weird for the sake of being weird. It’s creatively interesting, but slightly misses on the payoff. Client: Cuprinol Agency: 18 Feet & Rising, UK
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