idea blog

Marketing commentary for better. Or worse.

29 Apr '13

Go Outside · Digital Prison

Go Outside, a Brazilian publication, released this powerful image driven campaign for a recent issue of their magazine. Go Outside features stories covering recreational, extreme, and performance based outdoor activities. In the ads an iPhone, computer mouse, and clock are skillfully transformed into lifelike prisons and represent the obsessive attachment we have to our modern day…

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25 Apr '13

Guitar Player Magazine · Good Music

Leo Burnett makes two cool ads for Guitar Player Magazine. The ad reads “Nothing goes right when music goes wrong.” with two graphs displaying some interesting information. The data has no direct relation but if you love good music these ads make perfect sense. Aside from one minor typo we approve of these ads. Nicely…

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18 Apr '13

Indie Lisboa Film Festival

IndieLisboa and ad agency Leo Burnett released this hilarious campaign to promote the their film festival. The TV and print ads play on the thought that Hollywood is running out of new ideas. So skip the blockbuster and watch a indie film instead.   Client: Indie Lisboa Agency: Leo Burnett, Lisbon, Portugal

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13 Apr '13

Baygon: Revenge

Most insecticide ads communicate their product quality with super aggressive bug eliminating artwork. For Baygon Bug Spray, ad agency Zea BBDO took a different approach and used some crisp photography for Baygons new campaign. The ad reads “treat them as they treat you” with a close up of a wasp, mosquito, and ant getting a taste…

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03 Apr '13

Xtra Space Storage · Clever Business Cards

Business cards? Really? Yeah, we kind of hate that they still exist, but it’s still a great way to give a strong first impression and stand out a bit. So, when Xtra Space asked ad agency Y&R to develop their business cards, they came up with a clever design to make their business card stand…

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27 Mar '13

Cologne Zoo · Happy Easter

Making the most of the upcoming holiday, Preuss and Preuss put together three Easter themed advertisements for the Cologne Zoo in Germany. Each ad highlights an egg personified as animals featured at the Zoo. Great timing and complimenting visuals make these ads Yay worthy. Happy Easter! Client: Cologne Zoological Garden Agency: Preuss and Preuss, Berlin,…

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