idea blog

Marketing commentary for better. Or worse.

05 Apr '13

Cuprinol · Whimpering Garden

Good concept, excellent execution, but it’s weird for the sake of being weird. It’s creatively interesting, but slightly misses on the payoff. Client: Cuprinol Agency: 18 Feet & Rising, UK

Read More
27 Mar '13

Chicken Licken · Orphanage

Painsworth Hill Orphanage isn’t an enjoyable place and from the looks of it every kid there would seize any opportunity to get out. In what appears to be a dream come true, this lucky girl gets that opportunity and hits the jackpot with her new family. They’re energetic, “stylish”, and most importantly happy to welcome her to…

Read More
Screen Shot 2015-03-26 at 3.08.24 PM
22 Mar '13

Oreo · Life Raft

Expect the unexpected in this new installment to Oreo’s Cookie vs. Cream campaign. This spot brings the debate to new heights as two friends are stranded at sea. Sadly their misfortune has led them to argue over imaginary Oreos and the tension between the two shipmates ends with one making an unlikely exit. This spot…

Read More