idea blog

Marketing commentary for better. Or worse.

31 Dec '13

Pop Danthology 2013

More year end fun/madness.

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23 Dec '13

“Misunderstood”: Apple’s New Holiday Ad

This holiday season, Apple has cast itself as a sensitive, misunderstood teenage boy. Watch it here: http://www.youtube.com/watch?v=ImlmVqH_5HM There have been a lot of reactions to the ad, both positive and negative. Here in the office, we have to admit, we were all kind of moved by it. But did we still want our son on his iPhone all…

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12 Aug '13

Dove Camera Shy

After the success of their award winning Real Beauty Sketches ad, Dove follows up with the release of Camera Shy. In this sixty-second video they explore the tendency of shying away that some women display when approached by camera. As the women continue to hide the video transitions to footage of young girls bravely facing…

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02 Jul '13

Leak In Open Water Leads to a Fateful Outcome

This spoof ad from the dark twisted comedy Movie 43 has been all the buzz on the internet as it was thought to be a to be a Russian Tampax commercial. Receiving a mix of reviews the ad has been labeled both tasteless  and absolute genius. Conveniently the “ad” has gone viral just in time…

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01 Jun '13

Ryan Lee Chiropractic · Gentle Comfortable Professional

Rhett and Link are at it again with their latest ad for Ryan Lee Chiropractic Center. It’s goofy, entertaining, and oddly alluring. The tagline is “Gentle. Comfortable.Professional” but the looks on the patients faces along with the resounding, realistic sound effects make every twist, turn, and posture adjustment agonizing to watch. It’s also hard to interpret Mr….

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31 May '13

When Accidents Go Viral · Windows Training Camp Ads

In a new series of ads for Windows 8 bizarre and interesting competitions take place to portray the the benefits of the new operating system. Originally intended for Asian markets these ads were a hit everywhere after being posted on the main Microsoft Youtube page by mistake. These ads are the kind of weird we…

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